As a whole, new or used car shoppers want a hassle-free experience when purchasing a car. Buick cannot agree more with this and in-turn they have started an event that is appropriately named 24 hours of Happiness Test Drive.
Buick kicked off this promotion on July 22, 2015, with no plan of it having an end date. Buick wants consumers to take their vehicle out for an adventure and really get to know the vehicle. All the features that the Buick line up offers, you truly need more than one hour of test driving to get the full effect of the Buick experience. In addition to allowing you to take any Buick model out for one full day, you can access the Buick Website that offers Gifs, Podcasts, and even Yoga Videos that incorporate ways to experience happiness when driving!
Molly Peck, U.S. Marketing Director Buick, stated to DetroitNews.com:
“The ‘24 Hours of Happiness Test Drive’ is meant to give consumers a way to experience Buick on their terms, their schedule, their leisure and experience the vehicle how it would fit in their life.”
Buick is taking note to how the car buying experience is evolving. More and more people want to really see how a car fits in their lifestyle and what better way to allow that to happen than to get a hands on 24 hour trial.
Autotrader.com recently posted:
“While 88 percent of consumers say they will not buy a car without test driving it first, the majority report that they do not prefer the way test drives are currently conducted (an accompanied test drive with a sales person). Instead, they want more convenience and less pressure while test driving, such as having the ability to test drive multiple vehicles across brands in a single place and taking a test drive with a product specialist instead of a sales person.” read more here
Need more information on which Buick would fit your needs? Click below to view each model’s overview, then come out to one of McGrath Family of Dealerships today!
Are you ready to start your 24 Hours of Happiness Test Drive? You must be an insured, licensed driver at least 21, with approved credit. Other restrictions apply**. Come in to McGrath Family of Dealerships today to test drive any of Buick’s fabulous line-up!”
Have questions that need answering?
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**Vehicle-use restrictions apply. Vehicle availability and level of equipment for test drive varies by dealer. See participating dealer for details. Click here for full details and restrictions.