Roadmaster Marketing, McGrath’s newest venture, provides the Family of Dealerships with in-house marketing and face-to-face collaboration.
Cedar Rapids, IA – February 27th, 2020
McGrath Family of Dealerships now has an in-house marketing agency, Roadmaster Marketing. The new marketing agency will produce all traditional and digital media, including video, radio, graphic design, social media, and more.
Having an in-house marketing agency allows McGrath Family of Dealerships to work directly with local media companies, to create local employment opportunities in the marketing and advertising fields, and to do more within the Eastern Iowa community.
McGrath prides itself on its collaborative culture, and is excited to be able to offer hands on and face-to-face collaboration on marketing within their family of dealerships.
The McGrath name has been an automotive fixture in Eastern Iowa for over 65 years. The family of dealerships has grown to 13 franchises with 10 new and used locations.