At McGrath Toyota of Iowa City, excellence isn’t a one-time achievement — it’s the standard we strive to meet every single day. One of the highest honors a Toyota dealership can receive is the Toyota President’s Award, and it represents the level of performance and customer satisfaction we work toward across every department.
This recognition is more than a plaque on the wall. It reflects a dealership that consistently exceeds expectations in sales, service, operations, and overall guest experience. At McGrath Toyota of Iowa City, we proudly operate under the McGrath Family of Dealerships’ core mission to “Do the right thing,” “Exceed expectations,” and “Make a difference.” Our values emphasize honesty, integrity, fairness, and a team-first mentality, along with a strong commitment to personal growth and meaningful community involvement.
From your first visit to long after you drive off the lot, our goal is to deliver a dealership experience built on trust, transparency, and genuine care. Whether you’re shopping for a new Toyota, servicing your current vehicle, or visiting our parts department, we prioritize a transparent, people-focused car buying and service experience, ensuring every guest feels respected, informed, and confident at every step.
At McGrath Toyota of Iowa City, we believe excellence comes from consistency, teamwork, and a shared commitment to serving our community the right way.
What Is the Toyota President’s Award?
The Toyota President’s Award is one of the highest honors presented by Toyota Motor Sales. It recognizes dealerships that consistently meet Toyota’s highest standards for customer satisfaction, sales performance, service excellence, and overall business operations.
For dealerships, this award serves as a benchmark for exceptional performance across every department — from sales and finance to service and management. It reflects a commitment to delivering a trustworthy, dependable, and high-quality experience while maintaining strong operational standards and meaningful community involvement.
Earning the President’s Award signals to customers that they can expect professionalism, transparency, and outstanding care at every step of their journey.