Just like the American economy as a whole, the American auto industry is making a steady comeback.
Leading the way for America’s auto brands is the ever-popular full-size pickup and the increasingly efficient SUV.
American Trucks Leading the Pack
The Numbers: The Detroit 3 (GM, Chrysler and Ford) all made double digit increases in April, thanks in large part to the truck segment. Sales for full-size pickups rose 27% in April, and since the start of 2013, truck sales are up 20%.
The Detroit 3 combined sold 94% of the trucks moved in April. Sales of the Ram brand altogether climbed 49%.
Together, the companies sold a full-size truck every 18 seconds last month!
Why trucks, why now? Many experts link the rise in truck sales directly to the rise in the housing market. As residential construction rises, full-size pickups rise in nearly a one-to-one ratio.
Also, with a steadily rising economy, more small businesses have the confidence to make larger purchases, which includes buying a pickup.
Sports Utility Comeback?
Alongside the trucks, SUVs have also made great strides in April. Driven by increased efficiency and a decline in gas prices, SUV sales rose 31%.
According to Kelly Blue Book analyst Alec Gutierrez, demand for larger SUVs never really disappeared, it simply lay dormant while technology and fuel-efficiency caught up.
Now that a versatile SUV is again a practical option for drivers, people seem to be jumping back into their SUVs.
SUVs and Trucks for Cedar Rapids and Iowa City
The Detroit 3 have made steady increases over the past year, and are now gaining market share on Japanese automakers. As Ford, Chrysler, and General Motors continue to roll out unique, reliable, stylish, and affordable vehicles, you can expect more and more American drivers to test drive and eventually purchase an American vehicle.
McGrath Auto is proud to offer high quality pickups and SUVs. We have a full line of pickups, including trucks from Chevrolet, GMC, Ford, and Ram.
Give us a call today at 877-226-0908 and we’ll help you take a free test drive in a heavy-hauling, hard-working truck.