Ready for the surprise of the century? Kia has jumped Porsche as the favorite brand among America car buyers. A non-premium brand topping a premium. You bet! The results of JD Power’s annual Initial Quality are in and they speak volumes about Kia as a brand. For the first time in 27 years a non-premium brand leads the JD Power survey!
Way to go Kia!
“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer of Kia Motors America. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”
Mr. Spague speaks the truth. For the first time in a decade, non-premium brands have had fewer initial problems than their premium (Porsche) counterparts. The higher levels of initial quality are THE most important factor according to nearly half of all new car buyers. Brands like Kia have proven themselves reliable, time and time again. The positive feedback from Kia customers is paying dividends for the manufacturer of high-quality automobiles.
It’s proven that new car owners who experience no early problems with their vehicle, will come back and buy the same brand the next time they visit their local car dealer. Those customers that experience problems within 90 days of vehicle ownership, well, those customers, they don’t come back.
Kia as a brand realizes this and gears their efforts towards winning that loyalty by providing perfect new vehicles, fresh off the lot. At McGrath Auto we have over 200 Kia’s in stock that you can trust as a new car buyer. JD Power can’t be wrong!
“If you have driven the Kia vehicles over the past five or six years, you can’t help but notice how they have over-achieved expectations on ride quality, and how well they are executing their interiors,” says Dennis Keene, a Los Angeles-based marketing and design consultant.
It’s the old adage of under-promise, over-deliver that Kia subscribes to. The philosophy is shared by McGrath Auto, making our partnership with Kia a match made in heaven.
As the car industry recovers as a whole, automakers value consumer-based surveys and increasingly gear production to meet growing expectations. People are expecting brands like Kia to be top of the line and in 2015/2016 Kia has been just that, Top of the Line!
Take a look at how the Kia Sedona compares to a competitor:
The JD Power Initial Quality Award earned by Kia in 2016 proves that fresh from the factory, the Kia Brand provides:
- The most problem-free experience
- The highest percentage of consumer satisfaction on the market (more than Porsche owners)
- The most appreciated import model
- Ever improving quality design versus older models
- Across the brand quality
- The highest quality expectation among all models sold in the U.S.