The automotive industry roared into the first week of December with debuts, awards, and a whole lot of business tree-shaking.
Find out why the UAW may increase worker dues, why Chevy is leaving the European market, and why Volvo is getting a new advertising agency.
Also – a redesigned pony car from Ford. Is it enough to knock off the more popular offering from Chevrolet?
This Week’s Top Stories:
Ram 1500 Wins First-Ever Consecutive Motor Trend Truck of the Year: Thanks to a smooth ride, strong towing, and an innovative diesel engine, the 2014 Ram 1500 has won Motor Trend Truck of the Year, making it the first-ever back-to-back winner. Learn more here
Kia Enters List of “Most Recommended Brands”: The Boston Consulting Group’s survey of 32,000 respondents has put Kia in the list of the “Most Recommended Brands”. Kia topped the automotive segment with 63% of respondents serving as brand advocates.
6th Generation Mustang Debuts: The newest generation of Ford’s iconic pony car, the Ford Mustang, was unveiled at numerous locations across the globe, including Michigan, New York, Los Angeles, Shanghai, Barcelona, and Sydney. After years of losing sales to rival Chevy Camaro, the Mustang is hoping to regain its lost title as best-selling performance car, while Ford is hoping to overcome problems with previous vehicle launches.
Chevrolet is Leaving Europe: General Motors has announced that it will pull the Chevrolet brand from the European market by the end of 2015, opting to focus on GM owned Opel and Vauxhall vehicles. General Motors cites the difficult economic situation in Europe as the main reason for the move.
UAW Ponders Dues Increase: The United Auto Workers union is considering the first dues increase since 1967, possibly due to a sharp decline in membership since the 1970s. The potential increase would bring dues to the equivalent of 2.5 work hours per month.
Chrysler Continues Advertising Excellence: A Chrysler advertisement that features Detroit Tigers 1st baseman Miguel Cabrera reached the top-ten this week in Automotive News’ Top Videos of the Week. The spot continues the Chrysler Group’s advertising momentum that has also included Jeep, Ram, and Dodge. Take a look at the video here
Volvo Hires New Ad Firm: Volvo, which has seen declining sales this year, has hired a new ad agency in the hopes that it can become relevant to a new generation of young car buyers. Through the end of October, Volvo sales are down 7% in a market that is seeing overall increases.
Keeping Hackers Out of Cars: With the climb of connectivity between smart phones and cars, Massachusetts senator Edward Martin has requested information related to hacking prevention. The senator wants information on the steps that automakers are taking to prevent data intrusion and system overrides.
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